Sales CRM vs client management: before and after the deal
People who search for “CRM and project management software” usually need one of two things. Which one you need decides the tool.
A sales CRM works before the deal. It holds leads, contacts, deal stages and the next follow-up, and it answers one question: who might buy, and when? Whoever sells is its main user.
Client management starts after the deal. It holds what was agreed, the projects and tasks that deliver it, the hours spent, the invoices sent and what is still unpaid. Its question is different: what did we promise this client, what has it cost us, and have they paid? Project leads, the team and finance use it every week.
| What we compare | Before the deal: sales CRM | After the deal: client management |
|---|---|---|
| Main record | Lead, deal, pipeline stage | Client, agreement, project |
| Typical question | Will this deal close this month? | Is this client’s work still profitable? |
| Main users | Founders, salespeople, account managers | Project leads, the team, finance |
| PLYNTUM today | Planned, with no release date | Available: client records, projects, hours, invoices and receivables; client portal from Core |
PLYNTUM is client and project management: the right-hand column. Its sales CRM is planned, not available, and has no release date. If you need a sales pipeline today, keep a CRM for sales, or choose a tool that has one, and bring each client into PLYNTUM when the deal is won.
What one client record holds in PLYNTUM
In PLYNTUM a client is more than a line in a contact list. The client record is where the work and the money for that client meet. On one record you find:
- Agreements: what was agreed with the client, kept next to the work it covers.
- Projects and tasks: every job for the client, with owners and dates, in list, board, calendar and timeline views.
- Requests and approvals: what the client asked for, who owns it and what was signed off.
- Hours: time is logged by hand against tasks. Each hour belongs to a task, the task to a project and the project to the client. From Core, a manager approves timesheets, and approved hours become cost.
- Expenses: direct costs recorded on the project and counted in its profitability.
- Invoices, payments and receivables: basic invoices on every plan, recurring invoices from Core, and a clear view of what is still unpaid. The finance overview shows how they fit together.
- Files and team chat about the work, in the same workspace.
Because hours, expenses and invoices share one record, project profitability stops being a month-end spreadsheet. It is approved hours at each person’s loaded hourly cost, plus direct expenses, set against the project value. The salary figures behind those costs are visible to leadership only.
From agreed scope to tasks, hours and invoice: a worked example
Say a design studio has a retainer client who pays $4,000 a month for up to 50 hours of design and copywriting. The studio is on Core, so a manager approves timesheets and the invoice recurs. Here is one month, from the agreement to what is left.
1. The scope becomes tasks
The agreement says 50 hours a month. The project lead turns this month’s requests into tasks (a landing page, six social posts and a newsletter) and assigns them to a designer and a copywriter.
2. Hours are logged and approved
Both log time against their tasks. At month end the manager reviews and approves the timesheets: 32 hours for the designer and 24 for the copywriter, 56 approved hours in all.
3. The invoice goes out on schedule
A recurring invoice for $4,000 goes out at the start of each month. Until the client pays, it sits in receivables on the same record.
4. The record shows what is left
| Line | Calculation | Amount |
|---|---|---|
| Project value this month | Retainer fee | $4,000 |
| Designer | 32 approved hours × $45 loaded hourly cost | $1,440 |
| Copywriter | 24 approved hours × $35 loaded hourly cost | $840 |
| Direct expense | Stock image licence | $120 |
| Total cost | $1,440 + $840 + $120 | $2,400 |
| Left after cost | $4,000 − $2,400 | $1,600 (40%) |
The margin looks healthy, but the hours tell a second story. The client used 56 hours against 50 agreed: 6 hours over scope. At the retainer’s own rate of $80 an hour ($4,000 ÷ 50), that is $480 of work given away, and the effective rate fell to about $71.43 an hour ($4,000 ÷ 56). This is scope creep, and here you see it in the month it happens, not at renewal. You can raise it with the client now, with the approved hours as evidence, or change the fee when the retainer renews. The guide to client profitability shows how to read these figures across all your clients.
The client portal: what your client sees
From the Core plan, each client can have a scoped client portal. Scoped means the client sees their own work and nothing else: not other clients, not your team’s internal notes, not your costs. Salary figures stay visible to your leadership only.
In practice the portal replaces the weekly status email. The client follows the progress you choose to share, finds the files meant for them and sees what is waiting for their approval. When they ask for something new, log it as a request with an owner, so it does not get lost in someone’s inbox.
The portal is not part of Launch. If client access matters to you, compare plans on the pricing page: Core is $150 a month for 10 members, or $120 a month billed annually.
Several companies, separate workspaces
Some owners run more than one company: an agency and a production studio, say, or two legal entities in different countries. In PLYNTUM each company gets its own workspace, with its own clients, projects, members and permissions, and you move between them under one login. This is included in every plan.
What you gain is separation. A client of one company never appears in the other’s lists, invoices stay with the company that issues them, and a freelancer invited into one workspace sees nothing of the other.
What PLYNTUM does not do
Know the limits before you move your clients in.
- No sales pipeline yet. Leads, deal stages and proposals belong to the planned sales CRM, which has no release date. A plan bought today does not include it.
- No email marketing or telephony. You cannot send campaigns or make calls from PLYNTUM.
- Not accounting software. There is no ledger, no bank feeds, no tax filing and no payroll. Your accountant uses their own software for the books.
- No e-signature or document assembly. Contracts are drafted and signed elsewhere.
- No automatic desktop time capture. Hours are logged by hand.
- No ticketing or IT helpdesk. If you look after clients’ computers and networks, you need a different kind of tool.
When another tool is the better choice
If a sales pipeline is what you need most, choose a tool that has one today. Here are three that also cover delivery, with prices from the vendors’ own pages (annual billing unless stated, excluding tax):
| Tool | What it has that PLYNTUM does not today | 10 people, per month |
|---|---|---|
| Productive | A sales pipeline, next to resources, projects and finances, built for agencies and consultancies. | $250 on Professional (read 14 September 2026) |
| Scoro | Quoting and a sales CRM, plus resource planning, quoted-vs-actual and WIP reports. | Roughly €150–€520 depending on the apps chosen, minimum 5 users; billing cycle not labelled; not a confirmed quote (read 14 September 2026) |
| Bitrix24 | Sales pipelines, telephony, a website builder and marketing tools, plus a free plan with unlimited users and limited tools. | $99 on Standard (up to 50 users); $199 on Professional, the plan that lists task time tracking (read 22 September 2026) |
PLYNTUM Core costs $120 a month billed annually for 10 members. So, plainly: Bitrix24 Standard costs less for 10 people, although manager approval of timesheets, project profitability from approved hours and a client portal were not stated on the Bitrix24 pages we read. Productive costs more but gives you the pipeline now. On language, PLYNTUM’s interface is in English and Georgian, while Productive’s is English only, per its help centre. As for Bitrix24: we could not find a Georgian interface in the information we read.
Another tool is also the better fit if most of your people sell rather than deliver, or if you need calls, email campaigns or an online store in the same system. And if you keep your current CRM and add PLYNTUM, you pay for both: add the two prices together before you compare.
Using the sales CRM you already have: a simple handoff
Many firms will run two tools for a while: a CRM for selling and PLYNTUM for delivery. The join between them is a short manual handoff, not a sync, so make it a routine with an owner. Until PLYNTUM’s own sales CRM is released (it is planned, with no date), this is how the handoff works:
- Agree the trigger. The deal is marked won in the CRM and the client has accepted the scope and price.
- Create the client in PLYNTUM, in the right workspace if you run more than one company, and record the agreement: scope, fee and billing terms.
- Open the project. Break the agreed scope into tasks, assign people and set dates.
- Set up billing. Issue a one-off invoice, or set up a recurring one for a retainer (Core and above).
- Invite the client to the portal if you are on Core or above.
- Cross-reference the records. Note the CRM deal ID in PLYNTUM and the PLYNTUM project name in the CRM, so anyone can trace one from the other.
- Close the loop at renewal. Before the next deal with the same client, bring approved hours and profitability from PLYNTUM into the sales conversation.
Whoever won the deal and the project lead should do the first three steps together, ideally within a day. Scope disputes often start with a promise the delivery team never heard.